They say it can take years to build a reputation and only seconds to ruin it. And in today’s fast-paced digital world, protecting your business’s online reputation is more important than ever. Potential customers rely heavily on testimonials, social media interactions, and search engine results to shape their perceptions of a brand, so maintaining your brand reputation online is critical. When it comes to online reputation management, many businesses use a reactive approach, waiting until a crisis strikes before taking action. However, this strategy is risky and often leads to costly damage control. You don’t want a negative news article, bad review, or social media controversy to destroy your credibility. On the other hand, proactive online reputation management helps prevent crises from occurring in the first place. Getting ahead of the conversation is important to avoid compromising...