How to Strengthen Your Professional Image in the New Year
Out with the old, and in with the new. The start of a new year is a time to act on your business’s big goals. Refresh your old, tired content and revamp your website for the new year to attract potential customers and bring new business to your page. Now is the time to review your progress from the previous year and set new expectations for the year ahead. Consider whether you effectively reach your audience and showcase your brand’s core values. Is your business a key player in the industry? If not, how can you get there? One important...
read moreWhat Are the Best Ways to Manage Your Online Reputation?
To get ahead in business, you need to be a step ahead of the conversation. Success isn’t just about what you do—it’s about knowing what others are saying about you and how they perceive your brand. By tuning into the online conversation and understanding your reputation, you can shape the narrative, turn feedback into opportunity, and position yourself ahead of the competition. Online reputation management is an important part of digital strategy. But how is it done, and what are the benefits for your business? What Goes Into Managing Your...
read moreHow Winning Awards Can Strengthen Your Reputation
In the world of business, winning an award is a significant honor for a job well done. But for any strategic organization, it’s about more than just the accolades—it’s about the opportunities and trust that come with the award. So how can you turn your award into a growth opportunity for your business? The right awards can help individuals and organizations gain visibility and new opportunities within their industries and local communities. Read on for the top 10 ways you can use award recognition to boost your business’ reputation: 1. Focus...
read more5 Reasons to Respond to Customer Complaints
We’ve all heard the saying: “Sticks and stones may break my bones, but words will never hurt me.” However, when it comes to online customer complaints, this advice couldn’t be further from the truth. Left unchecked, negative customer feedback will damage your business. When handling customer complaints, the right answer is never to ignore them. You might not be able to change what happened, but you can control how you respond. In the customer’s mind, not responding is a response, and your silence speaks volumes. Research shows that customers...
read more5 Ways to Keep Your Social Media Accounts from Undermining Your Brand
First things first. You need to know that you can spend years building your brand and then lose it all in just one week, or even one day, with a “bad” social media post. That’s why you need to know how to navigate this landscape safely. It can feel overwhelming to monitor everything people are saying about your brand on LinkedIn, Facebook/Meta, YouTube, Instagram, Twitter/X, and more. Unlike with a website, where content can be carefully curated, social media is a free-for-all. Other users have the ability to interact with your content in a...
read moreHow to Choose the Best Online Reputation Management Company for Your Business
In an age of digital reliance, your organization’s online presence is its most valuable tool in connecting with clients. But how do you make sure your online presence represents you well? A reliable and knowledgeable online reputation company is the key. It will make sure your brand not only stands out but also stands up to scrutiny. How Can an Online Reputation Company Serve My Business? Your company’s online presence is a peek into your company culture and how you do business. A reputable brand management company will...
read moreOnline Reputation Management, Protecting Your Name’s Integrity
Long gone are the days of creating a blog or posting a simple press release to build a positive name for you or your company online. Corporations now invest tens of thousands a year, even a month, to build or protect their online integrity. If you plan on growing your company, finding investors or running for office, your online reputation is everything. What if there’s old news that haunts you? What if you or your name is slandered online? What if you don’t have any reputation at all? How could someone as professional and...
read moreWarren Buffet Said It Best
It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.
read moreOnline Reputations; They Matter More Than You Think
With how much the internet has grown over the last two decades, its global reach is a blessing for most, but a curse for many. All it takes is one bad review or article about your company to send it into a PR nightmare. For many large business it is virtually impossible to satisfy all customers. The problem is not that the business does not want to satisfy all customers, but when you service millions of customer a year you are bound to have some wires cross on at least a few customers. Even if you had 5,000 complaints out of a million...
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