Seven Ways to Refresh Your Digital Footprint Before Job Hunting
Before jumping headfirst into your job search, take a moment to Google yourself. While this advice might sound a little strange, it’s an important step in figuring out what information about you is on the internet. Imagine you’re all set for an interview with a company you’re excited about. You feel confident and prepared until the hiring manager suddenly says, “I came across some of your old social media posts. Can you explain this?” Suddenly, that perfect opportunity to impress your potential employer no longer seems so perfect....
read moreHow Press Releases Can Mend Your Online Reputation
You’ve heard it before—when making a first impression, it’s important to put your best foot forward. And when it comes to online web design, your digital footprint is just as important. Even with a professional website and high-quality content, your reputation can still be at risk if the wrong customer leaves negative feedback or if damaging conversations target your brand integrity. In these instances, a brand reputation management company can write and release a press release to help repair your image and change the conversation surrounding...
read moreHow to Avoid Reputation Pitfalls During Mergers and Acquisitions
Sometimes, the best way to grow is to join forces—and in the business world, this often involves mergers and acquisitions. Inevitably, these changes offer big opportunities for growth and reach, but they also come with risks—most significantly, the impact on the company’s reputation. A strong reputation management strategy helps address these risks by monitoring public concerns, responding to negative feedback, and promoting the transition’s benefits. By actively protecting and enhancing your brand’s image throughout the...
read moreHow to Strengthen Your Professional Image in the New Year
Out with the old, and in with the new. The start of a new year is a time to act on your business’s big goals. Refresh your old, tired content and revamp your website for the new year to attract potential customers and bring new business to your page. Now is the time to review your progress from the previous year and set new expectations for the year ahead. Consider whether you effectively reach your audience and showcase your brand’s core values. Is your business a key player in the industry? If not, how can you get there? One important...
read moreWhat Are the Best Ways to Manage Your Online Reputation?
To get ahead in business, you need to be a step ahead of the conversation. Success isn’t just about what you do—it’s about knowing what others are saying about you and how they perceive your brand. By tuning into the online conversation and understanding your reputation, you can shape the narrative, turn feedback into opportunity, and position yourself ahead of the competition. Online reputation management is an important part of digital strategy. But how is it done, and what are the benefits for your business? What Goes Into Managing Your...
read moreHow Winning Awards Can Strengthen Your Reputation
In the world of business, winning an award is a significant honor for a job well done. But for any strategic organization, it’s about more than just the accolades—it’s about the opportunities and trust that come with the award. So how can you turn your award into a growth opportunity for your business? The right awards can help individuals and organizations gain visibility and new opportunities within their industries and local communities. Read on for the top 10 ways you can use award recognition to boost your business’ reputation: 1. Focus...
read more5 Reasons to Respond to Customer Complaints
We’ve all heard the saying: “Sticks and stones may break my bones, but words will never hurt me.” However, when it comes to online customer complaints, this advice couldn’t be further from the truth. Left unchecked, negative customer feedback will damage your business. When handling customer complaints, the right answer is never to ignore them. You might not be able to change what happened, but you can control how you respond. In the customer’s mind, not responding is a response, and your silence speaks volumes. Research shows that customers...
read more5 Ways to Keep Your Social Media Accounts from Undermining Your Brand
First things first. You need to know that you can spend years building your brand and then lose it all in just one week, or even one day, with a “bad” social media post. That’s why you need to know how to navigate this landscape safely. It can feel overwhelming to monitor everything people are saying about your brand on LinkedIn, Facebook/Meta, YouTube, Instagram, Twitter/X, and more. Unlike with a website, where content can be carefully curated, social media is a free-for-all. Other users have the ability to interact with your content in a...
read moreHow to Choose the Best Online Reputation Management Company for Your Business
In an age of digital reliance, your organization’s online presence is its most valuable tool in connecting with clients. But how do you make sure your online presence represents you well? A reliable and knowledgeable online reputation company is the key. It will make sure your brand not only stands out but also stands up to scrutiny. How Can an Online Reputation Company Serve My Business? Your company’s online presence is a peek into your company culture and how you do business. A reputable brand management company will...
read moreOnline Reputation Management, Protecting Your Name’s Integrity
Long gone are the days of creating a blog or posting a simple press release to build a positive name for you or your company online. Corporations now invest tens of thousands a year, even a month, to build or protect their online integrity. If you plan on growing your company, finding investors or running for office, your online reputation is everything. What if there’s old news that haunts you? What if you or your name is slandered online? What if you don’t have any reputation at all? How could someone as professional and...
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