Online Reputation Management

Out with the old, and in with the new. The start of a new year is a time to act on your business’s big goals. Refresh your old, tired content and revamp your website for the new year to attract potential customers and bring new business to your page. Now is the time to review your progress from the previous year and set new expectations for the year ahead. Consider whether you effectively reach your audience and showcase your brand’s core values. Is your business a key player in the industry? If not, how can you get there? One important goal to focus on this year is building a positive online reputation—something that will help your business stand out and attract the right attention. Take stock of your company and areas for improvement by implementing this list of 10 considerations: 1. Listen to Your Customers You can’t maintain your reputation without knowing how others perceive...

To get ahead in business, you need to be a step ahead of the conversation. Success isn’t just about what you do—it’s about knowing what others are saying about you and how they perceive your brand. By tuning into the online conversation and understanding your reputation, you can shape the narrative, turn feedback into opportunity, and position yourself ahead of the competition. Online reputation management is an important part of digital strategy. But how is it done, and what are the benefits for your business? What Goes Into Managing Your Online Reputation? 1. Soliciting Feedback A feedback system helps you gather and organize customer opinions or suggestions. It helps improve your products, services, or processes to increase client satisfaction. You can gather feedback online, including comments, questionnaires, ratings, customer service chats, surveys, and polls. Consider working...

In the world of business, winning an award is a significant honor for a job well done. But for any strategic organization, it’s about more than just the accolades—it’s about the opportunities and trust that come with the award. So how can you turn your award into a growth opportunity for your business? The right awards can help individuals and organizations gain visibility and new opportunities within their industries and local communities. Read on for the top 10 ways you can use award recognition to boost your business’ reputation: 1. Focus on Strategic Opportunities When deciding what awards to apply for, focus on opportunities that reflect your organization’s goals and values. Not all award opportunities will be a good fit, so concentrate your time and energy on those that highlight your strengths and expertise. Awards should also have credibility and visibility in your industry. 2....

We’ve all heard the saying: “Sticks and stones may break my bones, but words will never hurt me.” However, when it comes to online customer complaints, this advice couldn’t be further from the truth. Left unchecked, negative customer feedback will damage your business. When handling customer complaints, the right answer is never to ignore them. You might not be able to change what happened, but you can control how you respond. In the customer’s mind, not responding is a response, and your silence speaks volumes. Research shows that customers overwhelmingly favor businesses that respond quickly (within two to three days) to all reviews—positive or negative. Addressing negative feedback might not be fun, but it is essential in building brand loyalty and protecting your reputation among consumers. Read on for five reasons why responding to customer complaints is important. 1. Manage your...

First things first. You need to know that you can spend years building your brand and then lose it all in just one week, or even one day, with a “bad” social media post. That’s why you need to know how to navigate this landscape safely. It can feel overwhelming to monitor everything people are saying about your brand on LinkedIn, Facebook/Meta, YouTube, Instagram, Twitter/X, and more. Unlike with a website, where content can be carefully curated, social media is a free-for-all. Other users have the ability to interact with your content in a way that can promote or destroy your brand. The spontaneous nature of social media keeps things fresh and authentic, but it also makes things risky. That’s why it’s so important to make sure your social media is working for you, not against you. How do you ensure this? Start with these five tips. 1. Evaluate Your Social Media Presence Start by...

In an age of digital reliance, your organization’s online presence is its most valuable tool in connecting with clients. But how do you make sure your online presence represents you well? A reliable and knowledgeable online reputation company is the key. It will make sure your brand not only stands out but also stands up to scrutiny. How Can an Online Reputation Company Serve My Business? Your company’s online presence is a peek into your company culture and how you do business. A reputable brand management company will successfully monitor and control your online reputation in a variety of ways. Content Strategy An online reputation company will work to make sure your content reflects your company’s identity. Strategic content like blogs, videos, and infographics can help establish you as an authority in your industry. Social Media Whether it’s suggesting content or...