First things first. You need to know that you can spend years building your brand and then lose it all in just one week, or even one day, with a “bad” social media post. That’s why you need to know how to navigate this landscape safely. It can feel overwhelming to monitor everything people are saying about your brand on LinkedIn, Facebook/Meta, YouTube, Instagram, Twitter/X, and more. Unlike with a website, where content can be carefully curated, social media is a free-for-all. Other users have the ability to interact with your content in a way that can promote or destroy your brand. The spontaneous nature of social media keeps things fresh and authentic, but it also makes things risky. That’s why it’s so important to make sure your social media is working for you, not against you. How do you ensure this? Start with these five tips. 1. Evaluate Your Social Media Presence Start by...