With how much the internet has grown over the last two decades, its global reach is a blessing for most, but a curse for many. All it takes is one bad review or article about your company to send it into a PR nightmare. For many large business it is virtually impossible to satisfy all customers. The problem is not that the business does not want to satisfy all customers, but when you service millions of customer a year you are bound to have some wires cross on at least a few customers. Even if you had 5,000 complaints out of a million customers, you are doing exceptional, because that means your satisfaction rate is 99.5%. Not too shabby. What do you do though if a few bad apples set out to express their dissatisfaction online and give you a bad reputation online? While at face value this may not seem like a big deal, one negative post could show up on page 1 of a search engine when...